PLAY'N GO
A magical christmas
Enchanting Christmas party for experience professionals
#2023 #TELEBORGSSLOTT #HARRYPOTTER #CORPORATE #STAFFPARTY #CHRISTMAS #FOOD #ENTERTAINMENT #MAGIC
MISSION
With headquarters in Växjö, Play’n GO is an international company that develops online games. It successfully creates innovative games with the focus on overall experience and quality.
For Play’n GO, there is no mystery about what the key to success is: the people in the company. The importance of rewarding and retaining talent is therefore absolutely crucial, and we were tasked with manifesting this appreciation.
SOLUTION
How do we create an event for a group of customers who are creative professionals? We asked Cinderella, who said: “What actually is a ball at the castle. It can be dull, boring and absolutely wonderful.”
With that in mind, we launched the idea of creating an enchanted fairytale castle that feels like you’ve stepped into Narnia’s wardrobe and then ended up in the wondrous world of Harry Potter.
A place with whispering ghosts, talking paintings and magical entertainment from wizards and dancing fairies. For one day, we swept Play’n GO’s staff into a magical bubble in a castle where the line between reality and magic has been removed.
EXECUTION
Once the concept was settled with the client, the preparatory work started. Script, direction, backstory and special decor were ordered and artists were hired. Pre-production of vocalization was developed for characters and living objects in the magical castle.
A technical infrastructure was planned in detail to enable a tailor-made, Harry Potter-like fairy tale for the client. Around 70 guests are escorted to Teleborg Castle, which is lit up in Play n’ GO’s signature colours for the evening. Once there, they step through the gates into a new world – Havencrest Academy of Enchantments.
They are welcomed here with a sparkling drink and, for the daring, magic beans with flavours that can vary from earth to strawberry. Guests are then led into the castle’s various rooms and corridors accompanied by music, whispers and other mysterious sounds in every corner. They encounter a magical selfie mirror and paintings that come to life in razor-sharp dialogues with magical humour. When hunger strikes, they are invited to a sumptuous feast in the magnificent dining room. The indulgent meal is accompanied by entertainment in the form of magic and dancing fairies, who appear as if from another dimension.
As guests step out of the dining room, the environment in the rooms previously visited has changed. Cobwebs and snoring furniture indicate that the castle is in a deep sleep. There is a clear sense that years have passed in the outside world. So, what wakes up a sleeping castle? Well, its very own DJ for the evening who dramatically creates a vibrant ending with unforgettable memories.
The development of a theme with associated activities and content, with everything continuously following the theme.
Orchestration of events to keep participants in a fairy tale throughout the event.
Seemingly invisible technical solutions for sound and music in different rooms and corners.
The use of the existing environment to enhance the experience.
“Really nice event with a perfect setting. The evening flowed as expected and the guests were very satisfied”
– Martin Hökeroth
Culture specialist, Play’n GO
